The Greats Create – Fashion in Florence

Gucci museum, fashion in Florence

For such a small city, the number of great artists and important historical figures emanating from Florence is astounding. At various times throughout its history, artists including Michelangelo, Giotto, Raphael, Botticelli, Donatello, Masaccio, Vasari and Leonardo da Vinci called Florence home (or, more likely ‘casa’, home in Italian!)

But this Florentine creativity did not end with art.

In terms of fashion, Roberto Cavalli, Enrico Coveri Salvatore Ferragamo, Emilio Pucci and Guccio Gucci also found Florence a fabulous font of stimulation for their fashion flair.

This fashion focus dates right back even before the Renaissance, when many prominent textile producers came to flourish in Florence.  As a result, exceptional tailors tailored (and became forefathers of today’s fashion designers), ensuring the wealthy Renaissance family was very well dressed indeed.

No mere rag trade, the fashion industry also had a great impact on the economy and also supported a whole range of other artisans, such as cobblers and jewelers.

Fashion parties became all the rage after the end of the Second World War. Organized by local designers, these events bought them world-wide awareness of their wares, and bringing international fame to Florence as a fashion hub. So much so, that other industry leaders including Chanel and Prada have since set up offices (and of course retail stores) around Florence, along with many other big names holding shops in town.

For true fashion buffs,  also have museums in the city of Florence. The Gucci Museum is in Piazza della Signoria, and also features gift shop and coffee/wine bar where fashionistas flock for refreshments, whilst the Museo Ferragamo is on one of Florence’s top fashion streets of Via dei Tornabuoni.

Shopping in Florence offers not only the opportunity to buy some great fashion items like the top-quality leather shoes and bags Florence is famous for, but also to meet artisans and artists working their trade in their boutique stores around Florence. We offer a great private guided tour of Florence’s artisan workshops for those who want to meet some of Florence’s best artisans.

About Artviva Tours, Italy

We at ArtViva love sharing the beauty of life in the Bel Paese, from Italian art, history and culture to the wonderful food and wine and everything in between! Live the experience along with us through our articles and informative posts, and be sure to check out our outstanding small-group tours and experiences in Florence, Venice, Rome, Cinque Terre and beyond.
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One Response to The Greats Create – Fashion in Florence

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