World's Fair Milan 2015
World's Fair Milan 2015
Milan Expo 2015

The Milan Expo is set to open on 1st May 2015.

But what exactly is the World Expo?

Known also as the World Exposition, World Fair or Universal Exposition, it is a tradition that dates back to 1844 when Paris held a national fair, the French Industrial Exposition. This then grew into first a European and then international trend.

The International Exhibitions Bureau was established as the official Expo sanctioning body as of 1928.

The first World Expo was held in London, England, in 1851 with the name “Great Exhibition of the Works of Industry of All Nations”. This Expo had a great impact on international trade and tourism, a good start for the world’s fair tradition indeed.

The first twenty or so World Expos kept the concept of industrialisation as their theme, until the New York World’s Fair of 1939 changed its focus to culture and cultural exchange.

The Expo ’88 held in Brisbane, Australia, saw a shift in focus of the Expo to national identity, seeing Expo becoming more a means to promote national identity through each country’s pavilion.

Today, the World Expo is still considered as a great platform for national promotion, however of late focus has also shifted back to innovation and culture.

For the 2015 Milan Expo, the theme is Feeding the Planet, Energy for Life. Its focus is on how tradition and technology mix with culture and creativity in the production of food for the world.

Subthemes of the Milan Expo 2015 include: Science for Food Safety, Security and Quality; Innovation in the Agro Food Supply Chain; Technology for Agriculture and Biodiversity; Dietary Education; Solidarity and Cooperation on Food; Food for Better Lifestyles; and, Food in the World’s Cultures and Ethnic Groups.

The 2015 Expo will be the second World’s Fair held in Milan, Italy. The first was in 1906 with the Milan International, also known as The Great Expo of Work (L’Esposizione Internazionale del Sempione) that attracted over 4 million visitors.

To visit the Milan Expo 2015, we have the Milan Expo in a Day, including private transfer from Milan’s central train station plus an Expo orientation, plus free time to explore the pavilions of the 144 countries participating, representing approximately 94% of the global population.

Artviva Tours: in Florence, RomeVenice, Milan, Cinque Terre, Umbria, Naples, Pompeii and more.

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