About Us

We’ve been in business for over 20 years doing what we love–sharing our knowledge, excitement, and passion for Italy with visitors from all over the world.

However, we’re no ordinary tour operator.

ArtViva was founded in 1996 and offers the highest quality public and private tours and events, all designed in keeping with our philosophy of providing authentic experiences. You won’t find any large, cattle-like groups led by a shouting guide wearing bright colors here. We pride ourselves on keeping group sizes to a minimum so you get an unforgettable experience and the most out of your time with our knowledgeable, educational, entertaining, and interesting guides. Ask questions, get to know each other, and gain a newfound perspective and respect for Italy’s art, history, food, and culture like you’ve never imagined. Our goal is to create such an experience that leaves you with a lasting impression, and has you feeling deeply connected to this beautiful and rich country with memories to cherish for years to come. No matter how much, or how little, you know about Italy, we promise you that will find something for everyone, no matter your travel style or range of interests.

Have a look at the range of distinctive, original tours and experiences throughout Italy available in the regions we know and love – FlorenceTuscanyRomeVeniceCinque TerreSicily and beyond – as well as our Exclusive Experiences and Special Packages

We also create and organize spectacular exclusive events for private or company occasions, from masked balls and costumed performances to unforgettable wedding proposal moments and anniversary celebrations. With our background in theater combined with our family-like connections throughout Italy, there’s no limit to our imagination or the possibilities to bring your desires to life. We are very proud of our unique perspective and our commitment to bringing the amazing history, art and culture of Italy to life. The ArtViva community of collaborators – wonderful qualified guides and experts, a competent multi-lingual staff, local artisans, art historians, fashion moguls, chefs, aristocrats and celebrities – further distinguishes us as a tour and event provider of excellent reputation and character.

Meet the ArtViva Directors:

After completing a Fine Arts (Film) and History degree, Austrialian-born Rose Magers went on to complete a Law degree, receiving upon graduation the United Nations University Medal for International Public Law. Her Law expertise was dedicated to freelance historical research through a Master’s programme in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of ArtViva as a way to share Italy’s astoundingly rich heritage. She is the Italy Chapter President for ASTA.

Pier Testa, with his extensive international experience in experimental theater practice, brings well-attuned cultural management skills to ArtViva, enabling the ArtViva team to produce sophisticated cultural travel experiences. Before becoming a Director of ArtViva, Pier was a director and producer of a professional theater company here in his native land of Italy and an official consultant for a number of years for performances in museum spaces in Florence.

ArtViva Staff: 

ArtViva’s staff is comprised of helpful, knowledgeable professionals ready to go to great lengths to make sure your time in Italy is extraordinary. We speak 10 languages cumulatively and come from an array of diverse backgrounds. We pride ourselves on excellent service, integrity in business, and our ability to provide authentic Italian experiences to our customers. We love everything Italian and look forward to sharing our best kept secrets and insider tips and suggestions with you! 


For questions or concerns, please refer to our FAQ page and put your mind at ease with advice, information, and cultural tidbits to know before traveling to Italy.


Artviva, The Original & Best Walking Tours & Events is a fully-licensed and bonded tour operator operating in accordance with European laws.

License Number 516411. Insurance Policy Number is Unipol No 065032357144